The Wallet War: Who’s Winning China’s Luxury Spend?

Camille Maquin is President Greater China at AMI Paris, based in Shanghai, where she has grown the brand’s regional business offline and online since 2020. Previously Global COO at AMI in Paris, she has spent over a decade building fashion and luxury businesses across Europe, Asia and the Middle East, including roles at BA&SH, SMCP Hermès, and Chanel.

Maggie has over 30 years of working experience across FMCG, Retail and Spirit industry. She has been in the key leadership roles for multinational companies, working and living in US, HK and Mainland China.

She has credible record in delivering winning strategies, change management, retail transformation, brands incubation and talent development.

She currently works for Edrington Group as Managing Director China. Edrington Group is globally known for their prestige whisky brands such as The Macallan, The Highland Park, The Glenrothes.

Maggie is also a board member of Wagas Group, a leading lifestyle chain restaurant over 300 stores in China.

Maggie was the former Managing Director of Sephora Greater China. In her 5 years leadership between 2018 to 2023, she established an extensive network of 340+ stores in 101 cities, providing digitalized omni beauty services with a diversified global and local beauty brand portfolio.

Maggie received industry recognitions in China & oversea. She was elected as the “Most Influential Future Business Woman” by Fortune China in 2022 and awarded the “Next Generation Leader” by ECR Europe in 2013.

Outside of work, Maggie dedicates her time in community and women empowerment.  She is the co-founder of AEMA (Asia Elite Mothers Association) and Vice Chairman of Shanghai QingPu OFA Hong Kong-Macau Association.

Scott Minoie is a serial entrepreneur with over 25 years of experience leading and scaling consumer retail businesses in China. He began his career in the U.S. food & beverage industry before relocating to Shanghai in 1999. In 2001, he co-founded Element Fresh, where he served as the visionary behind the brand’s growth into a premier nationwide chain of 41 restaurants, achieving RMB 500 million ($75 million USD) in annual sales before his exit in 2018.

Following a tenure as an investment banker from 2022 to 2025—where he focused on consumer sector capital markets—Mr. Minoie returned to his roots in brand building and his lifelong passion for the food & beverage industry. He currently oversees the Mainland China business for % Arabica, the world-renowned specialty coffee brand, managing 110 outlets and a rapidly expanding e-commerce and retail portfolio.

Mr. Minoie holds a joint MBA degree from Northwestern University’s Kellogg School of Management and the Hong Kong University of Science and Technology (HKUST). A recognized leader in the Shanghai business community, he serves as an advisor to the Shanghai American Chamber of Commerce’s Food-Agriculture-Beverage committee and is a frequent guest lecturer on entrepreneurship and China market entry at leading international business schools.

With over 19 years in retail, Zino leads CBRE’s retail operations in China, managing a nationwide team across nine offices. He advises brands, landlords, and government entities on market entry, flagship strategies, and major retail transformations that shape urban destinations. His team has delivered some of the country’s most iconic retail projects, including Alo, Apple, Maison Margiela, LV Villas, Supreme, and Zara’s largest store in Asia, alongside landmark landlord developments such as JC Plaza, Zhangyuan, and Universal Beijing Resort.

Before joining CBRE, he spent a decade on the client side, leading retail expansion across seven countries and opening over 100 stores across Asia in the fashion sector, bringing a rare dual perspective that combines the commercial rigor of a retailer with the creative problem-solving of the advisory side.