On 22 August, BritCham SH hosted an engaging session focused on the latest trends in marketing platforms in China. The event brought together professionals from various sectors of the Chamber’s Small Enterprise Membership (SEM) companies, eager to gain insights into the evolving digital landscape in China.
The event featured an informative presentation by Ryan Molly, CEO of RedFern Digital, who provided an in-depth analysis of the top social media platforms in China for B2B & B2C businesses in 2024. Highlighting key platforms such as WeChat, RED, Douyin, and others, the presentation delved into user demographics, platform functionalities, and how each platform is adapting to the shifting digital landscape. Ryan also discussed the strategic importance of understanding Chinese social media for businesses and marketers aiming to reach a broader audience in China and overseas market.
Present at the meeting were BritCham Shanghai SEM member companies including Shi Bisset & Associates, Abacare, System in Motion, Domino China, Capital Eight, AEL-Berkman Forwarding (Shanghai), More Design Office, PTL Group, Nimbility and YYO Communication. Attendees actively participated in the discussion, raising questions about the challenges of navigating the Chinese digital ecosystem and how to best tailor content to suit local preferences. The session was highly interactive, with participants sharing their own experiences for utilising these platforms.
As the digital world continues to evolve, keeping up with these trends will be crucial for businesses looking to succeed in China. The insights shared during the roundtable provided attendees with a solid foundation to better understand and engage with China’s unique digital marketing environment.
