Britcham Shanghai Channel Ticket:
RMB 480
In-person event
Language: English
To showcase the excellence of British consumer brands in China and to bridge the gap between Chinese consumer brands and the UK market, the China-Britain Business Council (CBBC) will host a UK-China Brand Excellence Summit in May 2025 in Shanghai.
This summit will serve as a vital platform for dialogue and collaboration: allowing brands from both nations to share insights, strategies, and best practices tailored to the unique demands of each market.
Image from uk-china brand excellence summit 2025
Either “in China, for China”, or “from China to the world”, British and Chinese consumer brands have a lot to share with and learn from each other. We have seen numerous examples of British consumer brands dedicated to the China market and leading innovation. Similar examples can be found of Chinese consumer brands marching into the global market with the same level of innovation and determination.
The summit serves as a platform for sponsors to showcase their commitment to excellence and innovation, aligning their brand with the positive attributes associated with high-caliber events. This exposure can significantly boost brand recognition among key consumer demographics, ultimately driving growth and expanding market reach in the competitive UK-China landscape.
For British brands, the summit acts as a strategic platform to showcase your soft brand power in China. British companies can increase brand visibility to key stakeholders including government officials, media, and other businesses, attract potential partnerships, and explore new business opportunities.
For Chinese brands, attending this summit offers a unique opportunity to engage directly with British counterparts, facilitating valuable networking and collaboration that can lead to innovative partnerships. Through the Summit, it is possible to further participate in CBBC’s London flagship event China Consumer 2025 and explore the UK market through CBBC.
Think Local, Act Global: Tapping into China’s Unique Cultural DNA
This panel discussion explores the intricate balance between global branding and local cultural adaptation in marketing strategies aimed at the Chinese market. The session will discuss how cultural marketing has emerged as a critical strategy for brands operating in China, and will explore its significance compared to traditional marketing approaches, emphasizing the need to align with local values and customs to build brand loyalty.
Sustainability: A Long-Term Brand Investment
Environment, Social, Governance – there is no doubt that in today’s age in order to achieve long-term and sustainable growth, consumer brands will need to invest in ESG or build sustainability into their brand growth strategy from the very beginning. However, does this investment in sustainability translate into consumer appreciation and sales growth? When the economy is yet to recover and consumption levels remain low, does sustainability become dispensable? Join our discussion to find out.
AI Powered Retail in China: Leveraging AI for Global Impact
Applications of generative AI in the retail space can help transform internal value chains and customer experience. China is a highly E-commerce penetrated market and therefore relies heavily on customer service and content creation. Generative AI is highly relevant to the Chinese retail market, where it is increasingly being adopted to enhance sales and customer engagement amid economic challenges. This panel discusses the real-world applications of AI, and how it is demanding growing attention from business leaders.
From China to the World: Opportunities in the UK Consumer Market for Chinese Brands
From mobile apps to electronics, fast fashion to automobiles, we see an increasing number of Chinese consumer brands entering the global market with confidence. In this panel, Chinese brands will share best practices of how they implement their global strategies and bridge cultural differences. We will also introduce practical investment opportunities and a step-by-step guide to entering the UK consumer market, for Chinese brands.
9:30-10:00 Arrival & Registration
10:00-10:20 Welcome Remarks
10:20-10:40 Keynote Speech 1
10:40-11:00 Keynote Speech 2: Insights on China Consumer Market Trend – Opportunities and Challenges
11:00-11:45 Panel Discussion 1: Think Local, Act Global: Tapping into China’s Unique Cultural DNA
This panel discussion explores the intricate balance between global branding and local cultural adaptation in marketing strategies aimed at the Chinese market. The session will discuss how cultural marketing has emerged as a critical strategy for brands operating in China, and will explore its significance compared to traditional marketing approaches, emphasizing the need to align with local values and customs to build brand loyalty.
Moderator:
Panellists:
11:45-12:00 Brand Fireside Chat
12:00-13:30 Lunch
13:30-13:45 Brand Fireside Chat
13:45-14:30 Panel Discussion 2: Sustainability: A Long-Term Brand Investment
Environment, Social, Governance – there is no doubt that in today’s age in order to achieve long-term and sustainable growth, consumer brands will need to invest in ESG or build sustainability into their brand growth strategy from the very beginning. However, does this investment in sustainability translate into consumer appreciation and sales growth? When the economy is yet to recover and consumption levels remain low, does sustainability become dispensable? Join our discussion to find out.
Moderator:
Panellists:
14:30-14:45 Tea Break
14:45-15:30 Panel Discussion 3: AI Powered Retail in China: Leveraging AI for Global Impact
Applications of generative AI in the retail space can help transform internal value chains and customer experience. China is a highly E-commerce penetrated market and therefore relies heavily on customer service and content creation. Generative AI is highly relevant to the Chinese retail market, where it is increasingly being adopted to enhance sales and customer engagement amid economic challenges. This panel discusses the real-world applications of AI, and how it is demanding growing attention from business leaders.
Moderator:
Panellists:
15:30-16:15 Panel Discussion 4: From China to the World: Opportunities in the UK Consumer Market for Chinese Brands
From mobile apps to electronics, fast fashion to automobiles, we see an increasing number of Chinese consumer brands entering the global market with confidence. In this panel, Chinese brands will share best practices of how they implement their global strategies and bridge cultural differences. We will also introduce practical investment opportunities and a step-by-step guide to entering the UK consumer market, for Chinese brands.
Moderator:
Panellists:
16:15-16:30 Closing Remarks
16:30-18:00 Networking Drinks
178 Urumqi South Road, Shanghai
上海市乌鲁木齐南路178号衡复艺术中心
