Outbound Investment: New E-Commerce Opportunities in the UK Market

He Chunhui’s experience involves six years of traditional export trade experience, four years of cross-border e-commerce operation experience, and the strategic planning and platform operation of major e-commerce venues in China, such as Tmall, JD, Douyin, etc. She is now the Operations Manager of Shopperholic (China), a venture capital company integrating brand operation and omnichannel marketing. The company introduces high-quality overseas consumer brands into the Chinese market, deeply explores the needs of brand expansion, and provides targeted solutions, especially for categories such as personal care, food, and supplements, while helping Chinese enterprises leveraging the company’s years of cross-border e-commerce operation experience to explore overseas markets.

Fang Meiyu has long focused on cross-border e-commerce education and industry research. She is an expert member of the National E-commerce and Education Development Alliance (” 50 “Forum) and a member of the Organizing Committee of Zhejiang College Students E-commerce Competition. Prof Fang presided over more than 10 provincial and ministerial level projects and county cross-border e-commerce projects and edited 5 national “14th Five-Year Plan” teaching materials and 2 provincial first-class courses. Under her guidance, over 20 students have won national and provincial awards in discipline competitions, and others successfully started businesses in the cross-border e-commerce industry.